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Not long ago, an established software vendor released a new version
of its program, only to subsequently discover a major bug. It quickly
released a fix for the problem, building the patch into its retail version
and offering a free upgrade to users who called an 800 number. However, as
with most updates, not all users were aware of the fix and did not receive
it before experiencing problems. As a result, a class-action suit was filed
against the company. The suit charged that the bug problem was far too
common with the vendor, and that the company made it difficult for users to
obtain updates and patches.
While such lawsuits are not the norm, they illustrate the growing
frustration surrounding product updates.
A recent New York Times column was devoted to the subject.
"Manufacturers often improve computer products without fanfare,"
states columnist Stephen Manes. "Problems are fixed. Bugs are slain.
Features are added. Often these improvements cost virtually nothing. But
when and whether you get them, or even find out about them, can depend on
perseverance, fortitude and luck."
InfoWorld, a popular computer news weekly, has also focused on the
problem. A recent column suggests that one reason users are becoming
increasingly concerned about software bugs and updates is the fact that
they now often pay money to find out about them.
"It used to
be that we knew we would be given the support we needed to make it work.
That's no longer the case, of course. More and more frequently, the cost of
support is now unbundled from the price of the product, allowing (and even
encouraging) the customer to seek support from third parties. Now, when
vendors tell you that their products aren't going to do what you purchased
them to do, they are quite likely charging you $2 per minute for the
information."
Current Product Update Methods are
Inadequate
Many vendors do a good job of identifying software bugs and making fixes,
product updates and improvements available. What is problematic is how
those improvements are communicated and delivered to the customer.
A number of methods currently exist for distributing updates, most of which
are expensive or simply fail to reach many customers.
Mailings and Advertisements are
Costly
For example, some vendors use the traditional approach of sending out
mailings to registered users. This method, however, can be costly and
ignores the many users who fail to register. Advertising, another form of
notification, suffers the same liabilities of high cost and haphazard
results.
"Silent Upgrades" Evoke
User Wrath
Many bugs and software updates affect only a small portion of a vendor's
customer base. In this situation, mailings and advertising become
particularly non-cost-effective. And replacing product in the
distribution/retail channel, often very expensive, is extremely difficult
to justify. Some vendors solve the problem by simply incorporating a bug
fix or new driver in the next shrink-wrapped packages they ship, without a
public announcement. Similarly, they quietly provide the software free to
those users that call technical support lines and complain.
Such hushed distribution of updates -- known as "silent/stealth"
updates or "slipstreaming" -- are becoming increasingly well
known and unpopular.
"As inventory works its way through
distribution channels, two apparently identical products cheek by jowl on
the shelf may contain slight or substantial differences inside,"
reports one computer columnist. "How does a consumer find this out?
Mainly by luck."
Proposed revisions to the Uniform Commercial Code, regarding software, may
also reflect such negative sentiment. InfoWorld is one computer publication
that has been meeting with users and publishing discussions about the
revisions, or what it terms a "Software Buyers Protection Act."
"The rough idea we've been working with all along is that software
vendors must be made responsible for disclosing to potential customers what
they know about their products' bugs and incompatibilities."
Why Existing Online Update
Procedures Fail
An improved method of updating that most vendors have now adopted is making
software updates, patches, etc. available online. Many vendors post such
software on their World Wide Web site or on company BBSs or commercial
online services.
However, this method places the burden on the customer to educate
themselves about valuable updates and new software. The user must first
search the Internet or online services to find out if a site for a specific
vendor exists, then continue searching to find out if an update, patch, new
driver, etc. is available. This time-consuming process (which often takes
hours) soon becomes overwhelming when applied regularly to the many
different applications, utilities, operating system files and device
drivers contained on the average computer system. As a result, online
updating can quickly become a frustrating experience for novice and
experienced users alike.
"Some of the stuff just isn't
there," reports one corporate network administrator that regularly
surfs the Internet. "It's a mixed bag. Sometimes you can spend more
time trying to find an answer than you do by just picking up the phone and
calling."
Added to the problem of finding online software updates, is the ensuing
chore of downloading and installing them. Many users lack the skills to
properly configure their computers when adding and removing software. As a
result, installing software updates can sometimes introduce problems rather
then solve them.
New Solution Saves Vendors Millions
-- Saves Users Time
What is required is a process that offloads both the user and the vendor of
expensive, time-consuming update procedures -- a process that proactively
informs users of all the software updates, upgrades, patches and new
drivers they require to avoid problems and keep their systems up to date.
CyberMedia, a growing company based in Los Angeles, has developed a product
that does just that.
Oil Change, a new software program, is the first product that enables users
to automatically access, download and install updates to all the software
on their computer systems. It helps off-load the vendor's burden of
educating users and shipping updates, potentially saving millions of
dollars.
At the same time, it allows users to "tune-up" their PCs-quickly
and easily, on a regular basis.
New CyberMedia Product Performs
Custom Update Searches
Oil Change first scans a user's computer, logging information about all
software on the machine: applications, operating system, environment and
peripheral drivers (.COM, .BAT, .EXE, .DLL and .DRV files, as well as
application-specific data files). It then compares that data to a
continually updated database of information on available updates, upgrades,
drivers, bug fixes, etc. In essence, Oil Change provides automatic,
customized update searches.
Automatic Notification
When Oil Change discovers a new update the user lacks, it notifies the user
by electronic mail and asks if it should download the software to the
user's machine. Users can set Oil Change to run consistently in the
background, or at specific scheduled times.
Automatic Access and Optional
Installation/Undo
Once the download is approved, Oil Change automatically connects to the
proper Web site or online service and fetches the appropriate software,
instructions and technical information. Then, if the user desires, it will
automatically install the new software on the user's machine, correctly
configuring the computer. This feature is particularly valuable to novices
will who no longer need to be intimidated about making software changes.
If the user decides they don't want the update after all, an optional
automatic "undo" procedure can be activated. This process not
only removes the update, but replaces the original version of the software
just as it was before. No longer do users have to undertake a lengthy
installation process for software they previously had on their machines.
Automatic Security
Checks
Prior to downloading, Oil Change verifies all software, ensuring
authenticity. The product supports Internet security standards, including
PKCS#7 Digital signatures and X.509 Certificates. Oil Change also pre-scans
all software for viruses, providing users and vendors an added measure of
protection.
Protects User
Privacy
Many users are reluctant to update their software if it means they must
reveal specific configuration information about their computers and
networks to vendors. While such information can be vital to providing
appropriate updates (drivers for specific peripherals, etc.), some users,
particularly business customers, are opposed to vendors building specific
user profiles.
CyberMedia, a leading supplier of support software systems, acts as an
objective intermediary, allowing vendors to reach reticent users who can
now obtain the updates they need in a private manner.
Routine Maintenance in a
Fast-Moving Industry
The industry's current approach to solving PC update problems is limited to
inconsistent, unreliable solutions: expensive mailings, hit-or-miss costly
advertising, "silent upgrades" and time-consuming online
searches. What is needed is a more consistent, reliable, and proactive
method of educating consumers and delivering updates.
The increasing popularity of Internet-based technical support illustrates
the industry's realization that PCs require timely, routinely scheduled
maintenance. Just as cars need regular oil changes, tune-ups, and new
tires, PCs require the latest software updates, bug fixes, and drivers, to
function properly. But, because personal computing technology changes so
quickly, the average user is often unaware of the changes or hasn't the
time to keep up.
A Compatible Pathway for the
Future
CyberMedia is creating the pathway on which both vendors and users can
travel. Via its new Oil Change update product, it is saving vendors money
and saving users time, while ensuring important updates are regularly
received. And that means everyone can focus on what computers were designed
to do to begin with -- improve productivity.
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