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Phoenix Technologies and CyberMedia
Demonstrate New ActiveHelp Software
at Intel "Wired for Management" Forum
Enables Tomorrows Computers to Self-Heal Problems
Industrys Leading Maker Of System-Level Software and Maker
of Bestseller First Aid 95 Co-engineer Technology That Could
Save PC Industry Millions in Technical Support Costs
New York City, NY (September 24, 1996) - In an effort to ease the growing technical
support crisis, Phoenix Technologies Ltd. (NASDAQ: PTEC), the worlds largest supplier
of system level software for PCs, and CyberMedia, maker of the best-selling First Aid 95®,
are co-developing a new technology that will enable manufacturers to build a new
generation of "self-healing" PCs that automatically repair their own technical problems,
such as hardware conflicts and software crashes. This new automatic troubleshooting
technology, called ActiveHelp, will be demonstrated for the first time today at Intels
Wired for Management
Business Computing Forum at Madison Square Garden in New York City.
ActiveHelp is designed to significantly reduce technical support costs by automatically
intercepting and fixing problems on the PC before the user needs to call the help desk
or technical support hotline for assistance. It can be customized to fix problems specific to
each brand and model of PC, and is continually updated via the Internet.
"We believe ActiveHelp technology can make a significant contribution to reducing the
cost of supporting Connected PCs," said Ed Eckstrom, at Intel Corporation. "Integrating
self-healing capabilities with networks and the Internet will help accelerate making PCs
universally manageable."
The Phoenix-CyberMedia partnership brings together the strengths of two of the
industrys leading experts in PC problem-fixing technologies to co-engineer a
next-generation solution to the technical support bottleneck. ActiveHelp is based on
mature technologies that have been developed, refined and market tested by both
companies for several years.
Phoenix, the worlds largest developer of system-level software, is well known for
developing two technologies that significantly reduce hardware-level PC conflicts the
company had a key role in co-developing Plug and Play for Microsoft Windows 95, and
developed the DMI
(Desktop Management Interface) BIOS specification for personal
computers. Phoenix provides the basic operating system software (BIOS) for over 17
million PCs, including those from Compaq, Dell, Hewlett-Packard, IBM, NEC, and
Packard-Bell NEC. Phoenixs worldwide OEM relationships with the industrys leading PC
manufacturers will enable rapid distribution of ActiveHelp in millions of PCs used in
corporations and in homes.
"Phoenix is committed to implementing technologies that help lower the total cost of PC
ownership for the entire industry, including the PC manufacturer, the MIS department help
desk, and the consumer," said Jack Kay, CEO of Phoenix Technologies. "CyberMedia and
Phoenix will play a significant role in making PCs that are easier to use, even as they
become more powerful and robust."
CyberMedia is best known for pioneering technologies that fix software application and
Windows problems by using a knowledge base that is automatically updated via the
Internet with the latest problem-solving information. The companys First Aid 95 software
has sold over 1million copies and is currently one of the top 10 best-selling retail software
products in the United States. CyberMedia recently introduced Oil Change, software
that gives PCs a "digital oil change" by updating software over the Internet with new
drivers, patches and bug fixes.
"Todays PC is made of components, chips, boards, accessories and software from
dozens of different vendors," said Unni Warrier, chief executive officer of CyberMedia.
"This is one of the main reasons why PCs have become so difficult to support. As neutral
companies, CyberMedia and Phoenix are able to develop a single technology that deals
with the problems that happen when all of these products from different vendors
interrelate."
How ActiveHelp Works
If a user experiences a PC problem, they just click one button to start the ActiveHelp
software. ActiveHelp intercepts problems, diagnoses the PC software and hardware to
determine the cause, and explains the problem in plain language. If possible, ActiveHelp
fixes the problem immediately. If it cant fix the problem, ActiveHelp searches the Internet,
and CyberMedias constantly updated server, "Help Central", for a remedy such as
retrieving a new printer driver, bug fix, or patch. It then installs the fix on the PC
automatically.
ActiveHelp uses a knowledge base of detailed information about applications and other
software and hardware. This knowledge base is continually updated via the Internet. It
also uses Artificial Intelligence (case-based reasoning) to "ask" questions that help
diagnose the problem and suggest a solution.
Technical Support: A Serious, Growing Problem for Everyone
Technical support is an expensive computer industry headache. Its impact is felt by the
corporate IS manager, OEM hardware manufacturer, software developer and end users.
With ActiveHelp users can quickly solve computer problems without calling
overburdened support lines and corporate help desks. That means fewer phone calls for
hardware manufacturers and help desks to field, more satisfied users and less money
spent on technical support.
Eases MIS Technical Support Burden
According to Gartner Group, an industry research firm, the total annual cost of corporate
networked PC ownership, including technical support, hardware, software and
administrative services, is a whopping $11,900 per PC. ActiveHelp reduces the cost of
corporate PC ownership by intercepting problems and offloading calls that bombard the
corporate help desk. Building upon CyberMedias First Aid technology and Phoenixs
expertise in system management, ActiveHelp will read DMI (Desktop Management
Interface) files to help intercept problems at the desktop, and then notify the systems
administrator via SNMP (Simple Network Management Protocol) mail when problems
occur.
Increased Customer Satisfaction and Reduced Support Costs for PC Makers
PC manufacturers often bear the bulk of the support burden. According to Dataquest,
users will make over 200 million technical support calls in 1996 to PC makers and their
technical support
centers, costing the PC industry over $3.9 billion. These figures are projected to increase
by 20 percent annually. Microsoft alone spent about $500 million on technical support last
year. CyberMedia and Phoenix estimate that by intercepting crashes and problems on the
PC before users need to call for help, the ActiveHelp software can reduce such calls
significantly, resulting in an enormous potential savings to the PC industry in support call
costs.
Makes PCs Easier to Use
ActiveHelp software makes PCs more reliable and less frustrating for novice and home
users ¾ the fastest-growing market for PCs. According to International Data Corp. (IDC),
support is one of the top five factors consumers consider when they choose a PC.
ActiveHelp is aimed at increasing customer satisfaction by making hardware and software
applications more reliable and less frustrating to use.
About Phoenix Technologies
Phoenix Technologies is the world's largest supplier of standards-based compatibility
software to the personal computer industry. The company's system-level software
products, such as PhoenixBIOS for desktops, NoteBIOS for portables, and
ServerBIOS for servers, allow PC manufacturers to increase product differentiation,
reduce product cycle time to market as well as cut internal engineering costs. Phoenix
PICO line provides products and services for Special Purpose PCs, and the Virtual Chips
line supports interconnect standards including PC Cards/CardBus, PCI, Universal Serial
Bus and other emerging interfaces. Information on all Phoenix Technologies products is
available on the World Wide Web at http://www.ptltd.com.
About CyberMedia
CyberMedia has developed an innovative, vendor-neutral, automated approach to
technical support that enables it to deliver comprehensive and easy-to-use software
support solutions for PC users. The companys products are built on an ActiveHelp
architecture that enables its products to be continually updated via the Internet.
CyberMedias products include First Aid 95, the Tech Support Yellow Pages, and Oil
Change. CyberMedias mission is to empower computer users to fix problems on their
own, before they need to call technical support hotlines for help. Information on
CyberMedia is available on the World Web at http://www.cybermedia.com.
Contact:
Jim Adamson
Phoenix Technologies Ltd.
408-452-6867
jim_adamson@ptltd.com
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