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CYBERMEDIAS OIL CHANGETM
UPDATE SERVICE IS AN "INVISIBLE BESTSELLER" ENDS ITS
FIRST YEAR WITH MORE THAN 800,000 USERS AND SUBSCRIPTION RENEWALS
ON THE WAY
"Versionless"
Software is Easy to Try, Easy to Renew, Annuity-Based Revenue
Stream Promises High Return for CyberMedias Bottom Line
-- 1997
Oil Change users can renew in 98 for only $19.95/year --
Santa Monica, Calif.¾
January 7, 1998¾ Just
one year after shipping its top-selling, award-winning Oil Change;
automatic software update service, CyberMedia, Inc. (NASDAQ:CYBR)
is proud to announce its Oil Change automatic software update
service has reached multiple benchmarks of industry acceptance
and that customers are already resubscribing to the 1998 version
at a brisk pace.
On December 19, electronic mail messages were sent with instructions
on how to renew the service and within hours of receiving the
message, loyal Oil Change users began resubscribing. Renewals
are only $19.95 if current users resubscribe before their existing
subscription expires or $29.95 thereafter.
"Oil Change is a stellar example of the future potential
of electronic commerce on the Internet," said CyberMedia
CEO and President Unni Warrier. "It is the first true "versionless"
Internet software application."
"We were uncertain at first how users would respond to the
idea of a product that will never have an "upgrade"
but is simply renewed every 12 months like a magazine," Warrier
said. "However, resubscription rates are already exceeding
our expectations, indicating that this is indeed a viable business
model that will provide a recurring revenue stream with minimal
cost of goods. Oil Change is the future of software a small
application that can be downloaded quickly from the Internet,
versionless, easy to use, and continually refreshed with the latest
information."
Oil Change works like a "digital oil change" to automatically
replace outdated software and hardware drivers with new, clean
updates. Originally introduced in October, 1996 the Internet-based
Oil Change crosses the line between a product and a service. It
can be purchased in retail software stores, as well as purchased
and downloaded directly off the Internet. Since introduction,
it has been included with hardware from leading vendors, attracted
an array of online distribution and software bundling partners,
shipped Internationally in Australia, Germany and the United Kingdom
and has received rave reviews and many awards.
"Versionless Software"
Unlike traditional "static" software applications,
Oil Change is "versionless". The main application functions
much like a "browser" running resident on the users
PC. The user pays not for the application, but the content, which
is continually updated to reflect the latest changes in software
and hardware products. Six major updates to Oil Change have been
delivered to users since introduction, including support for "push"
technology to automatically notify users when updates are available,
updates for thousands of popular new games, tax program updates
and even IRS tax forms.
Rather than providing just one annual version 1.0 that users
must discard and replace with version 2.0 and so forth, Oil Changes
content, function and interface change continually. Six weeks
before their one year expires, users are notified via electronic
mail and invited to resubscribe.
Annuity-Based Revenue Stream
"Central to recognizing the significance of Oil Change in
our product/service mix is the annuity-based revenue stream which
it generates over time," said Warrier. "When an Oil
Change user signs up for another year of service at $19.95, most
of that revenue goes directly to our bottom line with no cost
of goods. This is also extremely convenient for customers they
simply provide a credit card number to renew. There is no need
to read an article to find out the next version of the product
is soon shipping, and no form to fill out and mail in."
An "Invisible" Bestseller
"Because a large percentage of our sales are directly from
the Internet, or via hardware OEM bundling agreements, PC Data
and other retail-based sales data significantly under-represent
the actual sales of Oil Change, or for that matter, any software
product or service that sells heavily over the Internet, such
as Netscape Navigator." said Bob Davis, Vice President of
Marketing, CyberMedia.. Sixty-five percent of Oil Change users
purchase through retail channels; 30 percent more buy directly
from CyberMedias web site or online malls.
High Trial Conversion Rate
"Half of our users have already converted from free trial
to paid status," said Davis. "This is high for an industry
where few trial products achieve conversion rates above 20 percent.
It means that our trial users immediately see the value of the
service and are willing to pay for it." There are 18 million
Internet users in the US according to IDC -- about one million
of them have already tried Oil Change.
Major Industry Partnerships
Customized trial versions of Oil Change have shipped to millions
more potential new users in this seasons hottest new PCs, including
the entire Sony Vaio multimedia and portable PC line, and PCs
from AST.
CompuServe has integrated CyberMedias Oil Change service with
its Computing Pro, a premium service designed for computing professionals
and power users. PC World also provides Oil Change as a part of
its premium service package for $4.95 per month.. Other online
distribution partners include CNET buydirect.com; America Online
and Netscape Netcenter.
Through its Web site, Broderbund is offering CyberMedias Oil
Change automatic software update service to all users of its PC
games, including Riven, the long-awaited sequel to Myst®,
the best-selling computer game of all time.
Hewlett-Packard is collaborating with CyberMedias to provide
Oil Change technology to update HP LaserJet printer drivers from
its web site.
PC peripheral and modem makers including Diamond, Motorola and
Hayes are providing Oil Change to their customers via their web
sites or as a disk bundled in the box.
CompUSA bundles a customized version of the Oil Change service
with every extended service protection agreement that it sells
when customers buy a new personal computer.
800,000 Users In First Year
About 800,000 users who have tried the Oil Change service and
new users now log on and use a trial version of Oil Change at
the rate of several hundred per day. These trials are significant
because they are an extremely effective way to market the service
-- about half of the users who try the service eventually sign
on as full paid users. This is similar to the way that America
Online and other Internet Service Providers market their services
only the conversion rate for Oil Change is higher.
A significant increase in Oil Change trials recently occurred
in November 1997 when CyberMedia shipped a specialized version
of the service with the hot new Broderbund game, Riven, which
itself attracts several hundred new Oil Change users every week.
In December, CyberMedia announced a free trial of the full service
for the week from Christmas to New Year. Last year, this trial
promotion prompted 10,000 new users to purchase the service.
Expanded Distribution, International
and Online
Oil Change is now available as a boxed product in over 10,000
North American retail stores, including bookstores, record stores,
and mass merchandisers; in Germany, the United Kingdom and Australia;
and directly from major online services including the Netscape
NetCenter, America Online, CNET Buydirect.com (www.buydirect.com),
CompuServe, nearly every major online "mall" on the
Internet, as well as direct from the CyberMedia web site.
How the Oil Change Service Works
Oil Change automatically replaces outdated, bug-ridden software
and hardware drivers with clean updates. These updates are freely
available on many web sites, but are time-consuming to locate
manually. Oil Change scans the PC to see whats needed, checks
the Internet for the latest list of available updates, and then,
with the users permission, automatically installs them. Oil Change
updates are available for thousands of products, including hundreds
of best-selling games and the latest income tax program updates.
New updates are continually added to the Oil Change knowledge
base by CyberMedias OEM partners and by its engineering team.
About CyberMedia
CyberMedia's mission is to help computer users, anytime, anywhere
with a complete set of products and services that provide the
highest quality of immediate help to computer users at home and
work, all over the world.
CyberMedia's ActiveHelp(TM) product line includes First Aid,
to fix Windows problems automatically; Oil Change(TM), to update
PCs with the latest bug fixes, patches and drivers; UnInstaller(R),
to clean Window's applications; Guard Dog Deluxe(TM), to automatically
safeguard Internet security and privacy and the new CyberMedia
Support Server line of automatic technical support software for
corporations and mid-size businesses.
Founded in 1991, CyberMedia (Nasdaq: CYBR) employs more than
270, with company headquarters in Santa Monica, CA, and offices
in San Jose, CA, Portland, OR, Washington, D.C., Japan, Ireland,
and India. For additional information contact CyberMedia, Inc.,
3000 Ocean Park Boulevard, Santa Monica, CA 90405; phone (310)
664-5000; fax (310) 664-4720; or visit the CyberMedia Web site
at www.cybermedia.com.
# # #
Note: CyberMedia and First Aid are
registered trademarks and Oil Change, Guard Dog, UnInstaller and
the CyberMedia logo are trademarks of CyberMedia, Inc. All other
trade names are trademarks of their respective owners.
Press Contact: Giselle Bisson (310) 664-5261; giselle@cybermedia.com
Investor Relations: Stacy Simpkins (310)664-5700; stacys@cybermedia.com
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