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FIRST AID 97: AN ANTIDOTE TO THE RISING TOTAL COST OF OWNERSHIP (TCO).
Automated problem prevention, intervention and resolution save users
and companies down time and time lost to dealing with support.
Automated problem resolution saves the computer industry a
significant portion of its high support costs.
Resolves problems at the user's desktop itself
or as close as it's possible to get.
CyberMedia, Inc. (Santa Monica, CA; NASDAQ\NMS: CYBR) is directly
addressing the increasingly significant issue of TCO, the Total Cost
of Ownership of a PC, in its new First Aid 97 product.
By combining a panoply of techniques for the automatic and
semi-automatic prevention, detection, intervention and resolution of
computer problems in the Windows environment, it helps effect
ownership cost savings on many levels.
The cost of down time involves the cost of replacing work lost
due to a system failure, the cost of lost productivity while the
system is unavailable, and the additional cost of deploying
personnel and other resources to restore productivity.
While users in larger organizations may have access to Help
Desks, often, it is left to expensive, skilled workers, managers,
professionals and executives to resolve computer difficulties
themselves. Do-it-yourself is also the usual alternative chosen by
users at home or in smaller organizations.
First Aid 97 follows a logical philosophy of trying to resolve
problems at the user's desktop itself, or as close as it's possible
to get. It first attempts to prevent problems, often by
automatically correcting system settings that can engender problems.
If a problem does occur, its priority is to detect it, to instantly
diagnose it, to intercede before damage can occur, to offer an
opportunity to save work that would otherwise be lost, and wherever
possible, to automatically correct the cause of the problem. Its
built-in expert system with knowledge of tens of thousands of
possible problems is supplemented by its ability to reach across the
Internet for vendor-provided information on solving particular
problems.
For industry vendors, the high cost of technical support can
include both the direct cost of technical support operations and the
later cost of sales lost to eroded brand loyalty. According to
DataQuest, the growing complexity and unreliability of today's PC
systems mean 200 million help requests annually from frustrated
users, which cost vendors $4 Billion to service.
From the perspective of the computer industry, First Aid 97
promises to resolve a significant number of user difficulties before
they become technical support incidents.
First Aid 97 attempts to resolve tens of thousands of potential
technical support episodes itself, using its built-in case-based
expert system and knowledge base. Its next recourse is to
automatically access vendor support sites on the Internet.
(Note that its sibling product, Oil Change, provides a mechanism
for automated third-party software updates over the Internet;
software updates are a common way for vendors to deliver software,
firmware and driver bug fixes, and Oil Change offers a way to
automatically retrieve and install such updates before many users
will experience the effects of bugs in earlier versions).
"The Total Cost of Ownership issue is a real dollars-and-cents
issue for every computer user, from the kitchen table to MIS," says
CyberMedia President Unni Warrier, "just as the cost of technical
support is a major overhead component for every computer industry
vendor. We deliberately price our solutions for reducing TCO at a
point where any one incident can fully cost-justify them. Today,
we're beginning to see an era where third-party vendors buy and
bundle our solutions for their users because it makes bottom-line
sense to do so. No one likes problems, especially when having them
and solving them can be so expensive. With First Aid and Oil Change,
we cut those costs."
CyberMedia, Inc., founded in 1991, develops and markets software
products that help Windows PC users fix or avoid problems on their
own, reducing their dependency on vendor hot lines or help desk
technical support. Its First Aid 95 product family has consistently
been on top-ten Windows 95 business software best-seller lists since
November, 1995, and has sold more than one million copies. Its newer
Oil Change software updates Windows software automatically over the
Internet.
For additional information contact CyberMedia, Inc., 3000 Ocean
Park Boulevard, Santa Monica, CA 90405; phone (310) 581-4700; fax
310-581-4720; e-mail info@cybermedia.com
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First Aid is a registered trademark and Oil Change is a trademark of
CyberMedia, Inc. All other trademarks are the property of their
owners.
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